
Goa’s tourism landscape has transformed dramatically in recent years, with a surge in hotels and restaurants catering to the ever-growing number of visitors. While this growth has its benefits, it has also led to significant challenges, including oversaturation, environmental concerns, and a dilution of the state’s unique charm. To preserve Goa’s allure and ensure a sustainable future for both the local community and the tourism sector, a shift towards quality rather than quantity is essential.
The Challenge of Oversaturation
The rapid increase in accommodations has resulted in a market where supply far exceeds demand. In popular areas like Baga, the number of hotels skyrocketed from 56 in 2016 to over 900 by 2024. This oversupply has led to lower occupancy rates and reduced room prices, putting financial strain on many establishments. As competition intensifies, individual hotels and restaurants struggle to attract customers, resulting in diminished service quality and less memorable experiences for tourists.